How to Write Your Vision and Mission

What is the vision, mission and purpose of your company?

In every business plan, pitch deck and branding pack one of the key questions asked is 'What is your Vision and Mission?'. However, many of us struggle to clearly understand what these terms actually mean and more importantly, how to create statements that are meaningful for our business or organisation.

You will come away knowing what are a Vision and Mission are and now more importantly your Purpose, why they are important for your business and how exactly how to write your vision, mission and purpose statements that truly aligns with and drive your business.